|
Criteria |
Developing (1-2 pts) |
Proficient
(3-4 pts) |
Exemplary
(5-6 pts)
|
V
i
d
e
o
s
h
o
o
t |
Video |
* Sometimes in focus
* Sometimes steady
* No camera movement OR excessive movement (panning, zooming, trucking, etc.)
|
* Usually in focus
* Usually steady
* Pans and zooms are limited and usually purposeful
* Composition usually follows the rule of thirds |
* Always in focus (unless purposefully done)
* Always steady
* Variety of camera movements
* Movements are planned, purposeful and provide impact
* Variety of angles and shots (close-up to long shot)
* Varied composition (based on rule of thirds) |
Audio |
* Sound sometimes unclear: due to low voices, overly loud ambient noise
|
* Sound usually clear, no unintended ambient noise
|
* Sound always clear (unless purposefully done) and ambient noise always appropriate
* Appropriate use of silence
|
Lighting |
* Only ambient (available) light is used
* Many scenes are overly bright or dark
|
* Additional lighting is used as necessary
*Most scenes have sufficient lighting to tell what is happening
|
* Additional lighting is used to eliminate shadows and glares
* All scenes have sufficient lighting for viewer to easily see action
* Vivid colors
* Innovative use of lighting
|
V
i
d
e
o
e
d
i
t |
Cutting |
* Clips begin and/or end with slack time or in mid action
|
* Most clips edited to remove slack time and to begin and end with thought to action
|
* Clips show no slack time and begin and end with thought to action
|
Transitions |
* No transitions between clips are used or too many different transitions used without thought to purpose
|
* Basic transitions used (cut and fade) appropriately and other types of transitions usually added as appropriate for the scene
|
* All transitions between clips appropriate, suit the mood and content, and smooth the flow from one scene to the next
|
E
n
h
a
n
c
e |
Pacing/
Continuity |
* Many video clips are too long or too short and leave out essential action or dialogue
* Several video clips do not fit the storyline or are poorly ordered and transitions between scenes do not show evidence of thoughtful execution
|
* Most video clips move at a steady pace, fast enough to keep the audience interested and slow enough to tell the complete story
* Most video clips fit the storyline and most transitions between scenes thoughtfully executed
|
* Variety of pacing and changes fit the “mood” of the content
* Pacing keeps viewers interested
* All video clips fit the storyline and transitions between scenes thoughtfully executed
|
Titles/Text |
*Titles, subtitles and text unclear due to font, size, or color contrast
* Misspelled words
|
* Titles, subtitles and text usually clear
* Used appropriately
* Correct spelling
|
* Titles, subtitles and text always clear and spelled correctly
* Used appropriately and enhance the story/content
* Innovative
|
Voice overs,
Background
Music &
Sound FX |
* Background music overly loud or too quiet
* Narration sound stilted or unrehearsed
* Sound FX unrelated or sound fake
|
* Background music and sound fx usually balanced well (doesn’t overpower the main audio)
* Music and fx appropriate to mood/pacing
|
* Background music and sound fx always balanced well
* Music and fx enhance mood/ pacing
* Creative/appropriate use of sound effects, narration, etc.
|
Graphics,
Animation &
Special FX |
* Some of the graphics, animations, or fx seem unrelated to or detract from the topic/theme/mood
* Most graphics are clipart or “borrowed” from the WWW.
* Graphics unclear due to size, composition, or resolution
|
* Most of the graphics, animations, or fx seem related to and enhance the topic/theme/mood/
message
* Some graphics are original while others are clipart or “borrowed” from the WWW
* Most graphics clear (appropriate size, composition, resolution)
|
* All of the graphics, animations, or fx seem related to and enhance the topic/theme/mood/message
* Most graphics and animations are original
* All graphics clear (appropriate size, composition, resolution)
* All elements synthesized well with each other
|
C
o
n
t
e
n
t |
Structure |
* The video is a disconnected (or loosely connected) series of scenes with no unifying story or structure
* Random or irrelevant content included
|
* The video tells a connected story or has a clear and complete structure
* Most content relates to the storyline
|
* The video tells a compelling story or has a compelling structure and is expressed creatively
* All content relates to the storyline
* Provides fresh, interesting, or humorous insights
|
C
r
e
a
t
i
v
i
t
y |
Imagination |
* Little evidence of imagination, creativity, or thoughtfulness
* No style or mood is apparent.
|
* Some evidence of imagination, creativity, or thoughtfulness
* Some evidence of thought to style and mood, though may not suit the content
|
* Thorough evidence of imagination, creativity, or thoughtfulness
* Style or mood which suits the content evident
* Creative and original
|
V
i
d
e
o
p
r
e
m
i
s
e |
Individual responsibility.
“What one person can do to make a positive difference in the environment.” |
* Video introduces an environmental concern and or states a problem pertinent to the care of the earth and living organisms.
* Concern expressed in video title and the video message is related.
|
* Provides facts and data to support any claim made or recommendation offered.
* Provides scientific explanation for problem.
* Easy to follow message.
* Promotes “green thinking”.
|
* Clearly describes proposed solution and/or action a person can take to bring about positive results.
* Video considers what an individual person can do to optimize the quality of the earth (water, air, soil, etc.).
* Shows evidence of scientific reasoning.
|
Total points possible (72) |